print. web. brand.

ABOUT

Since 1994, O’Gara Publishing produced niche publications for readers in the Greater Madison area. Locally owned and a family-operated business focused exclusively on the community in Dane County, Wisconsin.

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The Journey of Aging’s goal is to be, and remain, the premiere publication for obtaining the very best in valuable and practical reference information regarding the aging adult population.

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​LOCATION

Madison, WI

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CATEGORY

Magazine Publishing

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PROJECT OVERVIEW

Worked collaboratively with the publisher in producing and re-designing:

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• Published annually, 20,000 printed

• Glossy, four-color throughout

• Pagecount: 124 to 164 pages; varies by year

• Total re-design of publication

• Designed website to match publication

• Designed and re-designed advertiser's ads, as needed

• Designed matching metro bus banners

• Designed geographical map with location codes assigned to listings

• Designed all quarter page advertiser profiles

• Designed all web banner ads

• Designed media kit

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Note: Publication was sold in the Spring of 2016